2009. Troy, AL..I'm using my buddies Mac Laptop to write some paper for school. Mac's at this point had the app "PhotoBooth" which allowed for some pretty nice selfies for the early 2000's. I had stumbled upon his collection of said selfies...which left little to the imagination. So in true form, I emailed them to myself..told no one..and then created the first card and sent to our little friend group. It was a complete secret to all of them..who probably wondered why I needed their home addresses. "Have a rip-roaring Christmas" as he was ripping his clothes off. I believe the first run was 12 cards. The rest is history.